When creating the best design to convey a message – whether through a website, mobile app, software, presentation, logo, brand identity, or all of the above – I start by taking the core ideas and distilling them down into their simplest form. Now we’re ready to build a story that your audience will immerse themselves in.
What are you trying to accomplish with your product and what will set you apart from others? These are just a few of the questions I look at when finding the best way to highlight your products and services. While designing and developing, it’s important to create a solid roadmap of where you want to go, which includes things like: milestones, clear goal sets, benchmarks, wireframes, prototyping and finally once your product has launched, tracking the progress over a set amount of time and possibly A/B testing to see the successes and failures of your interface and then adjust where needed. All of these steps factor into creating a successful digital venture. What’s your edge?